Introduction to UGCperson-created information (UGC) is any articles—movies, photos, evaluations, web site posts—made by buyers instead of models. Using the increase of social media and electronic platforms, UGC has become a powerful tool for marketers, enabling models to leverage authentic information produced by their prospects. This authentic

Introduction to UGCconsumer-produced written content (UGC) is any information—video clips, images, evaluations, weblog posts—created by buyers rather than makes. Together with the rise of social websites and electronic platforms, UGC is now a robust Device for Entrepreneurs, enabling manufacturers to leverage reliable material created by their